Hi there,

I'm a Brand Strategist who gets truly energized by uncovering the real why behind people's decisions and by building brands that design meaningful and positive experiences for society. 8+ years of LATAM & USA Market Experience.

In search of new challenges and to learn from the world’s most amazing strategists, I decided to move from El Salvador to New York City to Los Angeles.

Kicked off my journey as strategist at TBWA/Chiat Day El Salvador, where I fell in love with the idea of understanding people and uncovering the why behind their decisions. In NYC, I had the privilege to start nurturing my passion for Neuroscience while working at a Brand Strategy-CX Design consultancy in Brooklyn. After that I decided to join McCann Worldgroup where I worked for clients like New York Lottery, Cigna Healthcare, Novartis, WWF and lastly Nestlé USA at their West Coast office.

I'm currently serving as Brand Strategy Supervisor at Campbell Ewald Los Angeles.