Adelaide Lancaster

Adelaide Lancaster

Adelaide Lancaster is a small business expert and successful entrepreneur who excels at making business ideas a reality and helping businesses grow to their potential. She has dedicated her professional career to helping women find work that is rewarding and achieve success on their own terms.

In 2007, Adelaide, co-founded In Good Company, a first of its kind community and co-working space where women go to learn the business of building their business. In addition to professional work and meeting space, IGC offers up to twenty five classes and workshops each month. Over the years, thousands of women have connected through IGC to become more confident and successful as entrepreneurs.

Prior to In Good Company, Adelaide was co-founder and Principal Partner of Berkman Fives a consulting firm that helped women professionals with career development and advancement and women entrepreneurs with business growth and efficiency. She earned a M.Ed. in Counseling Psychology and a M.A. in Organizational Psychology, both from Columbia University. She also earned her B.A. degree in Sociology and Anthropology, Educational Studies, from Colgate University.

Adelaide has been featured in numerous press outlets including The New York Times, CNN, Fox Business News,, Springwise, and Psychology Today. She was also featured in the book Upstarts!, as one of 60 Gen-Y entrepreneurs who are rocking the world of business. She also currently serves as a member of the Young Entrepreneur Council and is a contributor to The Huffington Post.

Adelaide’s first book, The Big Enough Company: Creating a business that works for you, is scheduled to be published by Portfolio/Penguin in September 2011. You can follow Adelaide on twitter ( and at the In Good Company Blog (