Adele James

Behavioural Science Consultant and Researcher

Hello! I'm Dr Adele James, a freelance behavioural science consultant and market researcher.

I can work with you to understand the ‘why’ behind the ‘what’ in decision-making. I also work on behaviour change pieces, helping clients understand what's driving current behaviour and how they can encourage change.

I'm a mixed methods researcher - I love writing surveys and thinking about questionnaire design, and I also enjoy drafting up discussion guides and moderating interviews.

I have worked in lots of different sectors during my career, however I hold I hold a particular interest in healthcare, financial services, technology, B2B, and utilities.

I've recently set up as a freelance researcher as I have decided to go back to University (part time and long distance) to train in Human Factors*, so freelancing is the ideal way of working for me.

Interested in collaborating? You can reach me at adelejamesbehsci @ gmail . com . I look forward to hearing from you!

Please also pop me a message if you'd like to see my UX Research portfolio.

*Human Factors is a discipline concerned with designing products and services that align with human behaviour, blending psychology and engineering principles. It's very closely related to UX - which I also enjoy a lot. While UX focuses on the overall user experience, Human Factors arguably delves deeper human performance and safety, as well as user-friendliness.