Adeline Chua

Consumer & Usability Experience Manager in New Zealand

Listen to my music

Passionate about exploratory research (ethnography, design thinking), social listening, product development-design (UX/UI), customer experience (CX), customer loyalty-rewards and a wide gamut of marcomms-advertising campaign effectiveness tracking. Bonus background in TV-SVOD-OTT-social TV.

Knows the difference between observation and insight.

Enjoys binge watching comedy series. Always on the lookout for the next foodie adventure. Closet fridge magnet collector.