Adelyn Biedenbach

I'm entering my second season with Sunrise Sports and Entertainment as social/digital strategist, content creator and webmaster for the Florida Panthers, @FlaPanthers and FloridaPanthers.com. Positioned in the marketing and communications department, I also support PR tasks such as helping with press releases, game notes, credentialing and media relations as well as Digital/Social efforts for BB&T Center.

I have been involved in the planning and execution of social campaigns for the Florida Panthers, CaseBriefs, Pittsburgh Penguins, the Point Park Globe, Pittsburgh Cares, the Swanson School of Engineering and HootSuite's HootCampus. My passions and interests in media include content creation, social measurement and social engagement.

I believe that social and digital must be part of a cohesive media strategy.

A graduate of the S.I. Newhouse School of Public Communications at Syracuse University with a Masters in New Media Management, I learned about marketing and to enjoy the Central New York area.

A Pittsburgh native, I also hold a B.A. in Journalism from Point Park University (Yinzer at heart for life).

My interests include ballet, hockey, books, yoga, coffee, and anything nautical.