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Adhitia Sofyan

As a Creative, Adhitia (33) started his journey as Graphic Designer and later Art Director at Matari Advertising Jakarta from late 2000 till 2002. He then wander off to Singapore for 6 months to enroll at Singapore's Institute of Advertising's Portfolio School course, where he worked on briefs given by major Creative Directors in Singapore, he also interned at Lowe Singapore. Going back home to Jakarta he worked as Senior Art Director at JWT Advertising up until mid 2005. In 2005 he and his wife Iim Fahima formed their own creative shop who then later merged with Virtual Consulting, now a digital branding consultant, where he still work there as Co-Owner and Creative Contributor.

As Singer-Songwriter, Adhitia started to write & record some acoustic tunes on his bedroom in late 2007. He wrote, sing and play the guitar on the songs. With no intention to have any musical career, he kept the songs to himself and shared them with co-workers. Out of curiosity, he sent his songs off to an indipendent radio chart at Prambors FM Jakarta. Where later on, surprisingly out of his expectation, his songs 'Adelaide Sky' and 'Memilihmu' went into number 1 at the chart and stayed there for weeks, creating buzz about his music on the community. Following the flow, Adhitia started his musical journey. Adhitia has released two albums so far both in physical and in free digital-download format on his blog, and now performs at various musical gigs.