A results-driven qualified Marketer with over 10 years of experience with leading brands across UAE. Currently spearheads regional marketing for Swiss Arabian Perfumes Group in capacity of a Marketing Manager. Diversified competence in brand management, product /channel marketing, media planning and development.

Proven track record of designing and deploying persuasive marketing campaigns across the board. Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses based on own and team performance. Credible and comfortable in dealing with senior management & company executives. Understands the principles of marketing and advertising cost-effectiveness, including market sector targeting, product development, selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR, Digital & social media. Took initiative in planning, launching and executing a successful customer loyalty program at for the brand with over 100,000 registered members within 1st year of its launch.

Broad based background in marketing and communications in highly competitive markets, in Consumer Electronics, Commodities, and Retail industry.