Technology consultant, entrepreneur, and business strategist with a strong foundation in software engineering and management. I specialize in building and implementing scalable digital solutions that help businesses transition into the modern, tech-driven landscape.

Currently serving as Executive Director at Zay Labs, where we design and develop innovative applications aimed at improving everyday life and empowering small and medium-sized businesses with tailored IT solutions.

With extensive experience in CRM ecosystems—including Salesforce, Microsoft Dynamics CRM, and Blackbaud (Luminate CRM & Luminate Online)—I have worked across consulting, business analysis, and solution delivery roles, helping organizations optimize processes and enhance customer experience.

In addition to my technology career, I am actively involved in entrepreneurship:

• Managing Partner at Novex Dry Cleaners, contributing to strategic growth and operations of a successful family business
• Owner of Laundry Basket Pakistan, offering premium laundry and dry-cleaning services in Karachi

Earlier in my career, I worked as a CRM Consultant and Business Analyst, focusing on process design, client engagement, testing, and training—helping businesses align technology with real-world operational needs.

Core Strengths

• CRM & ERP Consulting
• Full-Stack Development
• Business Process Optimization
• Project Planning & Delivery
• Client Engagement & Solution Design

Certifications

• Salesforce Certified Administrator (SP15)
• Salesforce Certified Force.com Developer (SP15)
• Blackbaud Luminate Online Solution Provider (BSP)
• Blackbaud Luminate CRM Solution Provider (BSP)

Education

• MSc Management (MIS) – The Manchester Metropolitan University
• B.E. Software Engineering – Mehran University of Engineering & Technology

Personal Note

I believe business success is driven by customer satisfaction and loyalty, and I strive to ensure every solution I build aligns with those principles. Outside of work, I’m a technology enthusiast and a proud family man—balancing innovation with real-world impact.