Aditi Harsh is a current senior at American University in Washington, D.C., hoping to pursue her deep passion for social media, marketing and the Entertainment industry after earning her degree in Business Administration. Aditi is also passionate about cooking, yoga, wildlife, music festivals, event planning and Jay-Z and Beyonce'.
During her time at American University, Aditi has completed five internships including Paramount Pictures, MXM Social and Advocates for Youth. She is currently an intern for The Recording Academy and 1680 PR, and will be working at Cannes Film Festival, this summer, as a marketing intern.
Aditi's experience through her internships includes: event planning, press management, red carpet management, social media platform management, implementing social media contests, artist relations, hospitality management, managing press screenings, digital public relations, RFP deveopment, case study development, and recruiting through social media and on-campus events.
Aditi believes that communication, specifically through social platforms, is important today because it allows individuals and businesses alike, to establish a personal or brand identity and engage with those that can relate to this identity. In this way, we are able to contribute to the singular, global market that has been created through the advancement of technological communication.