Adnan Khan is Co-Founder and Managing Partner of Stitch and Co-Founder of Stitch Predict, both based in Auckland. Over 19 years he has helped brands grow through digital transformation, customer data, marketing technology and AI.

He started in media at Initiative in Sydney, then moved to Microsoft Australia. In 2009 he became the 5th Facebook employee in Asia-Pacific and the region's first Account Manager. He later moved to Auckland to lead Facebook New Zealand as Country Manager.

From 2014 to 2019 he was a founding partner at krunch.co, leading marketing transformation for Cisco, Comvita, BNZ, Bayleys, Hyundai, Canon, Toyota and Honda.

In 2019 he co-founded Stitch, a consultancy specialising in media, marketing, advertising and data-driven technology, working with brands like Mr Apple, Turners and AA Smartfuel. In 2023 he co-founded Stitch Predict, a cookieless marketing mix modelling platform.

He leads the IAB NZ AI Working Group, chairs the Marketing Association's Digital SIG and is a LinkedIn Top Voice. His work has earned a TVNZ Marketing Awards Supreme Award, three Gold Effies and a Global Effie finalist spot.