Adrian Nikolov

Adrian Nikolov is the founder and CEO of Haide Digital, an Organic Growth Engineering company in Sofia, Bulgaria. He has spent 17 years in search and builds it like engineering: organic growth as systems and repeatable frameworks, not campaigns. His model is deliberately the opposite of the industry norm - clients own and operate the systems he builds, with no lock-in and full knowledge transfer. He is out to make that ownership model the standard the field has to meet.