Adriana Lee

I may look serious here, but don't let the photo fool you. There's a deep appreciation for the hilarious and absurd beneath this deadpan.

I worked as a print magazine writer/editor before becoming a technology reporter. My work has appeared in Time Magazine, The Philadelphia Inquirer and numerous other titles covering food, fashion, the performing arts and retail. I've also covered consumer and emerging tech for sites like TechnoBuffalo, ReadWrite and others.

For a brief time, I took a break from journalism to walk on the corporate side, but returned in 2017 to serve as tech reporter for Women's Wear Daily.

The reason comes down to a simple truth: I like stories — telling them, helping others tell theirs and exploring how our tools evolve to shape those stories. They wind up shaping us as well.

If you have any tips, leads or announcements to send my way, fire at will. I'm at alee [at] wwd [dot] com. (Signal: 718-473-9673.)

But please — make sure it's really, really good.