Adriana Macontre

Hi, I’m Adriana, Head of Content Strategy at Rosetta Stone in Washington, DC.

Here's a bit about me:

I'm an assertive, goal-oriented, and results-driven individual with the ability to see the big picture while paying attention to critical details to drive winning business strategies, execution, and performance.

With over eight years of marketing experience, a multilingual background, a Master's in Business and Digital Marketing from Georgetown University, and post-grad studies on Leadership and Management from Harvard University, I currently lead global Content Strategy for the Enterprise and Education (B2B unit) at Rosetta Stone--a company dedicated to improving people's lives through the power of language and literacy education.

As Head of Content Strategy, I manage and oversee a team responsible for branding, content planning, and content marketing to fuel global integrated marketing programs throughout the entire customer journey (awareness, consideration, selection, retention, and advocacy) and across multiple US verticals and international markets.

On a personal note, I'm a fan of travel, innovation, and fashion. I’m also interested in arts, education, and entrepreneurship.

SPECIALTIES -
Strategic Planning • Team Management • Budget Management • Program Management • Vendor Management • Marketing Strategy • Campaign Strategy • Lead Generation • Inbound Marketing • Integrated Marketing • Digital Marketing • Branding • Content Planning • Content Marketing • Email Marketing • Blogging • Social Media Marketing • Web Strategy • Customer Experience • User Experience • A/B Testing • Lead Nurturing • Lead Acceleration • Employee Advocacy • Social Selling • Sales Enablement • Event Management • Writing • Editing • Analytics • Insights • Reporting

CERTIFICATIONS -
• Inbound Marketing
• Content Marketing
• Email Marketing
• Inbound Sales

COMPETENCIES -
• Multilingual
• Strong creative vision
• Excellent writing and editing skills

INTERESTS -
• Continuous self-improvement and learning
• Brand, content, digital, and social marketing
• Art, culture, languages, traveling, and fashion

CONNECT -
• LinkedIn: linkedin.com/in/AdrianaMacontre
• Twitter: @AdrianaMacontre
• Email: [email protected]

Click on the button at the top of the page to connect with me on LinkedIn and learn more about my background and experience.

*Adriana