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A quarterly print and digital business publication which released its first issue in the summer of 2009, Advantage Magazine focuses on content covering Canadian companies and executives at the forefront of various industries. Each issue of Advantage Magazine revolves around a theme, such as leadership or creativity, and comprises eight distinctive sections, from Off the Map, a section that gives readers a look into unique Canadian companies; to The Experts column, which features interviews with top executives; to Game Plan, a feature with step-by-step instructions for successful management of specific business challenges.
Intended as a forum for Canadian professionals, industry leaders, and senior executives to connect and collaborate, Advantage Magazine cultivates a select readership through business subscriptions, membership organizations, and in-house distribution channels that reach across Canada. Advantage readers direct companies in industries as diverse as finance and communications, own both upstart and established enterprises, and manage organizations in the community and nonprofit sector.
Among the major corporations that have placed advertisements in Advantage are Royal Bank of Canada, Panasonic, Maple Leaf Sports & Entertainment, Ernst & Young, and Boeing.