Here's what I believe:

1. I believe that great marketing should optimize consumer’s lives.

2. I believe that otherwise all we are doing is just adding to the noise - and consumers will tune us out.

3. I am happiest when thrown into a white space, a blank canvas, with a team and asked to create something special from scratch.

4. I believe the most interesting question (the one that gets me up in the morning) is ‘What’s next?’

5. I believe in art, technology, beauty and building wonderful things which haven’t been built before - and then releasing them on an unsuspecting world.