Founder of Afrobella®. One of WWD's 50 Most Influential People in the Multicultural Beauty Market. Some call her the Godmother of Brown Beauty Blogging.

Trinidadian-born writer Patrice Grell Yursik created Afrobella.com to fill a void and to celebrate the inner and outer beauty of women all shades of beautiful. Her award-winning blog shines a loving light on natural hair and the wonderfully wide range of skin tones and sizes women come in.

Patrice has been featured in Essence, Ebony, Glamour, Trinidad Guardian, WWD and Fast Company. She has covered red carpets at the BET Awards, New York Fashion Week, Essence Black Women in Hollywood, and the Academy Awards. She has been featured in advertising campaigns for haircare brands like My Black is Beautiful and Cream of Nature, and cosmetics brands like MAC Cosmetics, Urban Decay and Lancôme. She has hosted well-attended events for brands including Microsoft, P&G, SheaMoisture, and Carol's Daughter.

In 2011 Afrobella partnered with MAC Cosmetics to create her own custom lipglass called "All Of My Purple Life," part of the Bloggers' Obsession collection (which debuted on June 21, 2011; and then sold out in a week). This collection would prove to be a pioneering one in the world of influencer partnerships.

She was one of the first writers for Vogue Italia’s Vogue Black online, and created the popular Natural Hair Diary feature on Essence.com.

In 2015, Patrice was named one of one of WWD’s 50 Most Influential In Multicultural Beauty.

In addition to her work with Afrobella.com, Patrice offers robust, informed copywriting services to mainstream and independent brands in the beauty, hair, fashion, and food industries.

She also contributes writing to a variety of notable publications including Essence, Bust, Reader's Digest, Food and Wine, Zora, and O Magazine.