Patrice Grell Yursik

Chicago, IL

Patrice Grell Yursik

Chicago, IL

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Founder of Afrobella®. One of WWD's 50 Most Influential People in the Multicultural Beauty Market. Some call her the Godmother of Brown Beauty Blogging.

Trinidadian-born writer Patrice Grell Yursik created Afrobella.com to fill a void and to celebrate the inner and outer beauty of women all shades of beautiful. Her award-winning blog shines a loving light on natural hair and the wonderfully wide range of gorgeous skin tones and sizes women come in.

Patrice has been featured in Essence, Ebony, Glamour, Trinidad Guardian, WWD and Fast Company. Patrice has contributed her writing to Essence, Bust, Newsweek.com, and Ebony.com. She has been heard on NPR and The Michael Baisden Show, amongst other radio programs. She has covered red carpets at the BET Awards, New York Fashion Week and the Academy Awards. She has worked with PG Beauty as the official partner for My Black Is Beautiful. She has been featured in advertising campaigns for haircare brand Cream of Nature and cosmetics brands like Urban Decay and Lancome, and hosted events for brands including Microsoft, P&G, SheaMoisture and Carol's Daughter.

In 2011 Afrobella partnered with MAC Cosmetics to create her own custom lipglass called "All Of My Purple Life," part of the Bloggers' Obsession collection (which debuted on June 21,2011, and sold out in a week).

She was the natural hair blogger at Black Voices and was one of the first writers for Vogue Italia’s Vogue Black online, and created the weekly Natural Hair Diary feature on Essence.com. Currently, Patrice is a contributing editor at Glam.com.

Patrice is a sought after speaker and has presented keynotes and talks at Blogging While Brown, BlogHer, New Media Expo, Blogalicious, SXSW and TEDxPortofSpain Trinidad in 2012.

Afrobella was listed as one of Ebony Magazine's Power 100, and has won more than ten online awards, including inclusion to the Black Weblog Awards Hall of Fame. In 2015, Patrice was named one of one of WWD’s 50 Most Influential In Multicultural Beauty.