Afshana Sharmin

Hello World!

I am a Corporate Branding professional with over 8 years of experience in fields of integrated marketing communications and branding. Over the course of my career I have focused on creating and designing extensive visual identiy for clients ranging from the world's largest NGO such as BRAC to leading pharmacuticals company like LabAid Pharma & worldwide Electrical Technology manufacturer PowerUSB. Over the years, I have helped my clients all over the world to communicate their brand value for various products and services.

During last eight years I played functional roles such as:

• Brand & Visual Strategy Planning
• Logos & Brand Development
• Corporate Identity & Branding Guidelines
• Brand Architecture Development
• Market segmentation
• Market penetration analysis
• Market positioning
• USP Planning
• Bulk Marketing, Blast & Viral Brand Campaigns
• Marketing campaigns & Advertisement Budget Planning
• Formulating Integrated marketing communications strategies
• Conducted product launch & promotion
• Created promotional strategy and tools
• Worked with national Print Media & Advertising
• Developed RDC & TVC
• Created Computer Graphics Design for Packaging & Printed materials
• Applied ATL , BTL and TTL activities as per Event Plan
• Prepared annual CSR & CRM plans as per Brand Strategy
• PR & Copywriting

Brand Managers has no Industry boundaries to work with the increasing globalization of brands.A brand manger can work for any industry. effective brand management in differentiating products & services, has become even more essential. Though "Strategic Brand Management" deals with the concept and practice of brand management in its totality. Different industries need different type of value to gain customers loyalty .