"Do what you want to do and not what you are expected to do" -- I think I am one of the people who would vouch for this locution. The past three years of my life have been spent exploring one thing that has fascinated me all along - the 'Internet'. Exploring the tenets of web marketing and branding has lead me to a deeper understanding of how people perceive things on the web and how entities should leverage their online presence to the maximum. My past experience spans working for brands like: Pepsi, Discovery Channel, Uninor & United Nations while simultaneously handling clients in conjunction with agencies like GroupM, Zenithoptimedia & Planman Marcom. My operational forte spans Web traffic analysis, web presence management and finding the "right" keywords & strategies for my clients.