Assaf is a co-founder of Kontera and has led product management and product operations since inception. Under his leadership Kontera’s products and network have grown to more than 100 Million unique visitors per month, spanning more than 15,000 publishers. Assaf has more than 11 years of experience in web-based products ranging from e-commerce to online advertising and content platforms. Prior to co-founding Kontera he served as a technical lead on several large scale e-commerce applications at iXL, Inc., a leading interactive consulting firm. Assaf is a globally recognized expert on semantic analysis products, delivering in-context information, and Internet advertising. He graduated from San Francisco State University with a BS in Computer Information Systems (Magna Cum Laude) and holds an MBA from the Joint Executive MBA Program at Kellogg, Northwestern University and Recanati, Tel Aviv University.