I’m a brand strategist with 8.5 years of FMCG experience- where deadlines are tight, ideas are big, and coffee is basically a team member.

I’ve led everything from fresh product launches to breathing new life into existing brands, always backed by deep consumer insights and a sharp eye on the market.

Whether it’s brand planning, media buying, or decoding what consumers really mean when they say “it’s fine,” I’m all about turning data into decisions that make brands click.

I like to keep things simple, strategic, and a little fun—because let’s be honest, good branding should never be boring. Chill in demeanor, but when it comes to getting results, I’m all action.