Creative Director in München, Deutschland
Since 2001 Aika Rocholl has been working worldwide as a Creative Director for international fashion brands and department stores such as Toni Gard, s.Oliver, Breuninger and Zalando. She has defined and executed the communication strategy, developed and implemented the corporate identity and managed the cooperation and PR business. Further on she committed herself to supporting fashion brands in the made-to-measure-market and was responsible for the complete branding and overall image development of Tailor&Tales, as well as the PR management of the german tailor Xuits. After a short side-step into the world of Visual Marketing and Merchandising at Peek & Cloppenburg, she moved on and was as Creative Director most recently in charge for the new brand presence and leading the image relaunch of the womenswear label SOCCX. Successfully done that, Aika Rocholl nowadays focuses onto the digital market by supporting retailers within the fashion industry to build a consistent branding strategy across all online channels.