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Marketing, continued Rayher, will continue To be a prominent fixture at the 1-800-MATTRESS game plan. The organization's 1995 marketing plan, under the banner of Cyberspace Strategy '95, experimented with various media.

The company set up sites to sell futon mattresses and Futon mattress through different online computer services and obtained adequate numbers of requests to deem that attempt successful.

That will continue in 1996 and The company also plans to utilize television and print campaigns, although he expects the purchase price of television advertisements to go up next year "In our organization, we're a big television advertiser," he said. "Next year using the Olympics and the presidential elections, the marketing time will probably be expensive. So will papers."