Ajaline is the most exclusive online fine jewelry boutique, curated by industry insiders with an eye for the most exquisite and enduring brands, all at significant savings.

Ajaline is the Estonian word for “time.” We chose this name not only for its beautiful sound but also as a constant reminder that every moment is precious. As the leading ecommerce site for limited-time private sales of branded fine jewelry and watches, we set the standard for a truly refined shopping experience that is fast, efficient and smooth as silk.

Begin shopping with Ajaline today and gain exclusive access to the world's leading brands of fine jewelry and watches. We offer:

Up to 70% savings off recommended retail prices

Guaranteed authenticity

Unparalleled membership rewards program

Exceptional Personal Shoppers and Customer Service

Free shipping

Easy returns

Become a member—it's free!