As a Consumer Research Professional I specialize in Qualitative Research and have been backed with more than two decades of hands on experience and expertise
I have worked in the corporate sector, in various areas of Customer Relations, Public Relations & Business Development.
I have also worked across different industries including FMCG, Pharmaceuticals, Wellness & Nutrition, Automobile, Media, Alcohol, Tobacco, IT , Healthcare etc.
My strong researching, analyzing, interpreting & presentation skills help my clients/customers make critical decisions based on my valuable insights.
My expertise includes CIT, Cognitive Interviews, Delta Qual, Censydim, Creative workshops, Narrative sessions, Ethnography etc.
My analytical, logical & actionable recommendations help my clients/customers drive their business to their full potential & grow immensely.
I have helped around100+brands across various industries to leverage & grow through valuable insights. I believe in growing by helping others build and grow.
I engage in Individual Consumer Interactions & Focus Group Discussions, to understand the insights that help my clients take important decisions with conviction.
I have experience in Rural, Urban & Global markets for Product Evaluation/Concept & Ad tests/ Pack evaluation /User & Attitude (U&A), Equity Studies, New Product Development, Ethnographies, Workshops, Focus Groups & In-Depth interactions.
Even in the Covid-19 Pandemic, I had managed to successfully conduct Consumer Sessions using Online Modules.
I have strong communication & interpersonal skills, coupled with critical thinking. I tend to work on hints and details with great attention to the varying underlying layers of the human mind. I enjoy getting into the depth of things.
I have worked with esteemed Market Agencies like The Kantar Group (TNS, IMRB, MB Firefly), Ipsos, Brandscape, Vox Populi, Q&Q Research Insights, Divergent Insights, The Key, Dragonfly and a number of Boutique Agencies too.
I am your go-to person if your business needs authentic insights on whether your product/service meets the unmet demands of the market or if you should plan on the New Launch or upgrade your existing product & need actionable insights & recommendations.
Schedule an appointment today to make a greater impact on your business through insights & recommendations that work.