A founding partner and the director of client services at zag creative group inc., Alyson leads all client initiatives, lending over 13 years of experience to directing client accounts and strengthening both client and supplier relationships. In addition, Alyson is responsible for building new business, media planning and providing strategic direction, both internally and externally.
Throughout her career, Alyson has lead on a variety of high profile and complex local, national and international accounts including the Stollery Children’s Hospital Foundation, MacEwan University, Edmonton Oilers, McCoy Corporation, Crystal Glass Canada, Government of Alberta, Arctic Spas National, the University of Alberta and Ronald McDonald House Northern Alberta.
Alyson began her career over a decade ago in the marketing and advertising industry as part of the marketing team for West Edmonton Mall. She also managed client accounts with Sightline Design, p40 Communications and g[squared] before branching out on her own in the advertising world.
Alyson holds a management degree in marketing from the University of Lethbridge and is involved with a number of Boards. She is dedicated to helping the City of Edmonton remain one of the best cities to live and work in to ensure that young entrepreneurs remain in the city and help it prosper.
In addition to her involvement with the Edmonton Chamber of Commerce Board, Alyson is part of the Board for the Downtown Business Association where she sits on the Executive Committee and she Co-chairs the Marketing Committee. She also Chairs the Marketing Committee for the Jerry Forbes Centre for Community Spirit and is a member of the Downtown Vibrancy Task Force.