Ajithkumar Rajendhran

digital ad operations specialist and Campaign Manager in Mysuru, India

- 5+ years of online adverting experience. (Team Management, Account Management, Ad Ops Management, Programmatic Expert, Online Media Optimization Specialist).

- 4+ years of experience with #programmatic inventory ( #Ad Exchange , #DSP , #RTB , #PMP ) and #audience targeting ( #DMP , #1stpartydata , #3rdpartydata , #Retargeting , #BT,#CT ).

- 4+ years building, leading, managing, mentoring, and motivating #DSP Team.

What I believe in:

-Client success is achieved by first understanding your client's goals and what they value most.

-You always have to be one step ahead of your competition to succeed.

What I like doing:

-Making my clients happy by adding value to what they do and helping them to achieve their goals.

-Building solutions.

-Teaching and mentoring people.


>> Display DSP: DoubleClick(DBM/DCM), Appnexus, Trade Desk, Efficient Frontier, InviteMedia, Magnetic, Right Media, Collective, Undertone, Zedo, Tapad, Adify Media, Site Scout,MyBuys.

>> Mobile DSP: Sizmek, Admob, Mojva, Smatoo, Mobpub, Appnext, Positive Mobile, YouAppi.

>> Video DSP: Adaptv, TubeMogul, Videology, Live Rail, Beeswax, Bright Roll, Ybrant, SpotXchange.

>> Ad Exchange: DoubleClick AdExchange, RightMedia(Yahoo Ad Exchange), Microsoft, OpenX, AppNexus, Facebook Exchange.

>> Ad server: DoubleClick, Point Roll, Atlas, Appnexus, Eye Blaster, Adtech, True Effect, Flashtalking

>> DMP’s: Magnetic, Bluekai, Krux Digital, DataXu, Turn, Media Math, eXelate,

>> Measurement: MetaMarkets, MOAT, Vizu, Adobe Analytics.

>> AdVerification: Integral Ad Science, Comscore, Adchoices, DoubleVerify, WhiteOPS, Adometry, Proximic, Peer39.

  • Work
    • Theorem India
  • Education
    • Anna University, Chennai