Aaron "AJ" McCann made his mark in his over 20+ years of expertise in general management, financial tech development, tax credit modeling, which allowed for digital banking emergence in the past decade and today are used in crowd funded financing models adopted by the SEC and IRS.

His iconic last name, made famous by his great grand uncle H.K. McCann makes his family brand history familiar to most everyone. Fast forward three generations and A.J. has already transformed multiple companies as they’ve entered into new vertical and geographical markets, that often paradigm shift both brand & opportunity, thus writing another chapter in the McCann family legacy.

McCann also has proven experience as a financial modeling expert, with an extensive background in capital markets model development utilizing tax credits, local and government incentives throughout the United States. He has recently taken on his legacy role @ Truth Well Told and already attracting legacy brands looking to redefine brand and buying incentives through his financial models of crowd funding, tax incentives and capital markets positioning.