AJ Musselman

Hi, I’m AJ, a CX Operations Leader & Consultant with nearly two decades in customer service and a deep background in CX strategy, team development, and scalable support systems for high-growth DTC and CPG brands.

I design systems that blend technology and empathy to boost efficiency, empower teams, and keep customers at the heart of every interaction.

At Grüns, I manage multi-brand CX Operations, overseeing training, automation, and knowledge management to enhance self-service, streamline SOPs, and improve team performance.