Amy Crook

Business and Marketing Communications Consultant

Amy Crook is a marketing professional with an entrepreneurial spirit. She has over 20 years of experience in business, marketing communications and event management. She is a project focused consultant with a multi-city client portfolio. Her past work includes franchise development for Roly Poly Restaurants, business development for Upland Brewery Company and sales for NUVO Newsweekly. While in Los Angeles, she worked in sports entertainment in development, production and distribution of compelling short form entertainment properties.

In 2012, Amy began working with People for Urban Progress, an Indianapolis-based nonprofit that worked towards the advancement of public transit, environment and urban design. She spoke alongside then Mayor Greg Ballard and Central Indiana Corporate Partnership President Mark Miles, in re-introducing a referendum on mass transit. Amy was most passionate about the Bush Stadium seat salvage project refurbishing seats to install at IndyGo bus stops, at the time, doubling the number of seats at stops for riders.

In 2014, Amy was recruited by Indy 500 driver Townsend Bell to relocate to Los Angeles to work for his entertainment startup Short Shoot. She worked as an Associate Producer assisting in the development, production and distribution of short form content during live sports broadcasts. Projects that she worked on from conception to distribution were 3 seasons of “What’Cha Got” with Major League Soccer, a competition property that profiled sports personalities. What’Cha Got aired on FOX, FS1 and ESPN2. She also worked with the Indy 500 driver for 3 consecutive Indy 500-mile races, including the 100th running.

In 2016, Amy relocated to Austin, TX and worked for a startup in consumer behavior data brokerage. She supported the company founder in business strategy, sales and whatever needed to be done...or learned to move the company forward.

Amy returned to Indianapolis in 2017 and has held a variety of roles in the music scene, primarily related to jazz and hip hop. She worked directly with musicians, music venues, festivals, nonprofits, and managed the Indy-based hip-hop band Clint Breeze and The Groove. She also co-created #JAMindy, which provided marketing and communications support to Indy-based jazz musicians during Jazz Appreciation Month (JAM) which takes place every April.

Amy is innately curious and enjoys working with small, local businesses and thrives in working in a startup setting.

  • Work
    • Amy Crook, LLC
  • Education
    • Kelley School of Business
    • Indiana University at Indianapolis