Akhil Sharma

Greetings!

As a Performance Marketing Lead and Paid Media Specialist with over 13 years of expertise, I specialize in scaling high-budget campaign operations, driving Search Arbitrage profitability, and transforming ad spend into high-returning ROAS assets. Throughout my career across top digital media environments, I have engineered viral app-acquisition channels and spearheaded global growth strategies across premier international tiers, including the US, UK, Europe, MENA, and APAC regions.

My expertise spans full-funnel digital marketing, including Meta (Facebook/Instagram) Ads, Google Ads, Native Advertising (Taboola, Outbrain, Zemanta, Yahoo), Search Engine Optimization (SEO), Online Reputation Management (ORM), and 360° brand strategy.

Key Highlights & Leadership Impact:

Multi-Million Dollar Budget Operations: Successfully managed and optimized multi-million dollar advertising budgets across major global networks, driving scale while aggressively reducing acquisition costs.

Team Leadership & Development: Proven track record of building, mentoring, and leading high-performing cross-functional marketing teams. I take pride in fostering cross-departmental collaboration, driving team talent, and cultivating a culture of calculated experimentation and accountability.

Massive Scale Acquisition: Directly architected campaigns that yielded over 1,000,000+ verified mobile app installs and scaled paid user acquisition funnels delivering 80,000+ new buyers monthly.

AI-Powered Workflow Integration: An early adopter of AI technologies (exploring since 2023), I integrate advanced AI diagnostics and research tools into daily operations. From automated creative performance analysis to fixing complex pixel tracking discrepancies and optimizing CRO sales funnels, I leverage AI to build repeatable, high-efficiency marketing frameworks.

Academic Foundation:

Bachelor of Mass Media (BMM) - Advertising | University of Mumbai

Diploma in Advertising & Public Relations (DAPR) | Welingkar Institute of Management

Meta, Linkedin and Google Certified Specialist

I thrive on solving complex growth challenges, staying ahead of digital trends, and expanding commercial frontiers through data-backed decisions and strategic leadership.

If you are looking for a performance marketing leader to scale your paid media operations, optimize conversion funnels, or drive sustainable business growth, let’s connect!

"Always exploring, innovating, and pushing boundaries."