About Me

I ask a lot of questions. Always have.

Not because I need every detail before I can move forward, but because I want to understand what is really happening. What are we trying to solve? What matters most? What are we missing? And how do we turn all of that into something people can actually use?

That curiosity has followed me through a career that has been anything but linear. I started in creative art direction and brand development, moved into digital product and UX, and eventually found my way into CX, behavioral science, customer engagement, and omnichannel strategy. Today, I’m a healthcare strategist working across pharma, biotech, medical devices, and patient support.

I’ve learned that my nonlinear path is actually one of my biggest advantages. I can look at a challenge through the lens of the brand, the customer, the experience, the creative idea, the technology, and the business. I see patterns across all those moving pieces and, more often than not, find myself doing what comes naturally to me: refining complexity into clarity.

In healthcare, that has meant solving problems across HCP, patient, and caregiver journeys, omnichannel ecosystems, CRM, personalization, content and channel strategy, digital experiences, commercialization, measurement, and increasingly, AI. I’m fascinated by human behavior and emerging technology, but I’m less interested in what's shiny and new than I am in whether it solves a real problem.

I’m also very comfortable when there isn’t a perfect roadmap. I was raised to navigate with landmarks, not turn-by-turn directions. Give me a destination, the right context, smart people around the table, and room to ask questions, and I’ll help find the way forward. That mindset has served me well in strategy, where the best answer rarely arrives neatly packaged.

My approach is curious, thoughtful, adaptable, and direct. I care about excellence, but I also care about people. I enjoy helping teams grow, bringing different perspectives together, and making complicated things easier to understand without stripping away the nuance that made them complicated in the first place.

After more than 20 years, the titles and disciplines have changed quite a bit. The thread connecting them hasn’t:

I help people see clearly so they can move forward with confidence and intention.

And I still genuinely love what I do.

My Qualifications

Healthcare Strategy & Experience Leadership
20+ years of experience connecting brand, business, and customer needs across pharma, biotech, medical devices, and patient support. Deep experience across HCP, patient, caregiver, payer, and health system audiences.

Experience & Omnichannel Strategy
Customer journeys, audience strategy, segmentation, personalization, CRM, content and channel strategy, digital ecosystems, measurement, and connected experiences that move from customer insight to meaningful action.

Multidisciplinary Strategic Lens
A career spanning creative and brand development, digital product, UX, CX, behavioral science, customer engagement, and omnichannel strategy. I understand both the idea and what it takes to bring that idea to life.

From Startup to Scale
Helped shape VEVO’s brand identity from launch through its evolution into a billion-dollar digital media platform, bringing together brand, creative, digital, and experience thinking during a formative stage of growth.

Building What Doesn’t Exist Yet
I’ve built UX and digital capabilities, developed new strategic frameworks and operating models, launched experience offerings, and helped teams turn early ideas into scalable ways of working.

Commercial & Business Impact
Contributed to business growth through new-business strategy, pitches, upsells, digital transformation, experience innovation, and differentiated strategic offerings, including securing $8M+ in business growth during my CX leadership tenure.

AI & Emerging Technology
Experience leading AI-enabled strategy, workflow modernization, prompt systems, and responsible adoption, with a focus on where technology can genuinely improve insight, decision-making, and customer experience.

Leadership Through Clarity
I bring people with different perspectives around the same problem, ask the questions that uncover what matters, and create enough structure for teams to move forward without over-engineering the path. My approach is grounded in curiosity, adaptability, and turning complexity into clear direction.

Industry Leadership & Recognition
Co-author of the CXPA Book of Knowledge, CXPA Awards Judge and mentor, with recognition including W3, Davey, AVA Digital, innovation, and community leadership awards.