A thinker who is passionate about brands and marketing. I am particularly intrigued by how the new media and digital channels are transforming marketing, putting consumer in the centre of all action. Because consumers are evolving and going outside the traditional marketing funnel - changing the way they research and buy. If your marketing hasn't changed in response, it should.
An IIM Bangalore graduate, I have extensive experience in digital and technology domains across the geographies of Asia, Africa and Latin America.
I also like to write about books and technology.