Akshay Ratan

Akshay heads Amazon India’s Smartphones category — the largest e-commerce business by value in the country. He owns the end-to-end P&L for India’s largest e-commerce category by value and leads a 60+ member cross-functional org spanning category, sellers, brand & performance marketing, product, tech and supply chain, operating as the single-threaded leader in a market with 40%+ online penetration.

He manages strategic partnerships with 15+ global OEMs and brands — including Apple, Samsung, OnePlus and Qualcomm — negotiating trade terms, co-marketing plans and exclusive launches. Akshay has a rare 0-to-1 brand-building track record on Amazon India, having built the OnePlus Nord, realme Narzo and iQOO franchises from scratch, each scaled into $150MM+ businesses.

Earlier in his Amazon tenure he led marketing and traffic growth for the Smartphones & Accessories business and built its ML/AI product function — shipping demand-forecasting, personalisation and valuation products, and originating flagship marketing platforms like the Electronics Premier League (EPL) and Best in Tech Awards (BITA). He’s an experienced people leader who has grown a large multi-disciplinary org of Product, Marketing, Data and Design talent, and enabled 12+ promotions along the way.

Prior to Amazon, Akshay led national e-commerce for P&G India and worked across modern retail and general trade. His academic credentials include an MBA from XLRI Jamshedpur — where he served as General Secretary of the Student Affairs Council, representing 850+ students — and a Computer Science degree from DA-IICT, Gandhinagar.

Outside work, Akshay is passionate about reading, podcasts, and sports, particularly running and badminton.

Team Leadership • Category Management • P&L Ownership • Product Management • Marketing Strategy • AI/ML Product Management • Go-to-Market Strategy • Online Brand Building • OEM & Vendor Partnerships • Pricing & Selection Architecture • Forecasting • Negotiations