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An Executive MBA graduate of Hult International Business School in London, Alan has spent the last 15 years in senior operational, commercial, supply chain & procurement roles within leading EMEA event agencies, Zibrant and Grass Roots. He has served on multiple hotel advisory boards in addition to the executive boards of leading UK event industry trade associations HBAA and Eventia (now EVCOM), providing a deep understanding of the events industry and an invaluable network of trusted suppliers. Alan is very passionate about eradicating wastage, increasing enquiry conversion, creating operational efficiencies to create virtuous circles throughout event life cycles. Alan is also currently a Mentor for the industry associationInternational Special Events Society (ISES)