I've built a life out of leaving places and taking them with me.

Born in Argentina, trained as an electronic engineer, I went to France to get my education and started work at Philips Electronics, and then kept going east — to Hong Kong, where I ended up staying fifteen years. That city is where I became who I am. I met my wife Maly there. I bought my first home and my first car there. I started companies, made things, failed at some, sold others. I live in Mexico City now, but when someone asks where home is, the honest answer is still Hong Kong.

My entrepreneurial part started with PSL Design Studio, which I founded in 2007 and which has taken various shapes since. What came out of it were physical electronic products — objects you could hold, which is a specific kind of satisfaction that software rarely gives you.

The one that traveled furthest was SpareOne, an emergency mobile phone that ran on a single AA battery and held its charge for fifteen years sitting in a drawer. It was designed for the moment when everything else has failed — the earthquake, the blackout, the car that broke down where there's no one around. It won a Red Dot Award and produced patents along the way, and I still hear from people who kept one in a glovebox and were glad they did.

The other was the INFINITI Q Bike, a concept electric scooter developed with INFINITI ( yup, NISSAN Motors) that translated automotive design language into two wheels. It was a genuine pleasure to work on — the kind of project where the brief is mostly "make something beautiful that shouldn't exist yet."

Both ventures ended in exits, which taught me more about business than either one taught me about design.

The second act has been enterprise. I led HSBC's digital KYC transformation at KPMG in Hong Kong. I launched Kueski Pay, Mexico's first buy-now-pay-later product. I ran a $25M+ innovation portfolio at Walmart/Sam's Club Mexico, including Scan & Go. I was COO at Airfidelity in Washington DC, and CEO of EMA Salud in Mexico City, where I led an AI-driven transformation of the business.

I completed my MIT Chief Product Officer certification in 2025. Something I'm quite proud of!

Today I'm at Blitzy, building AI enterprise software — which feels like the natural convergence of everything before it: the product instinct from the design years, the operator scar tissue from the startups, and the enterprise fluency from banking and retail.

Alongside and on my free time, I offer fractional CPO and AI advisory services for companies that need senior product leadership without a full-time hire — usually organizations at the point where the product function has outgrown its founders but hasn't yet earned its own executive.

Outside of work: Maly and I don't have children, which means we get to be curious about the world on short notice. I'm happiest outdoors — hiking, padel, anywhere with altitude and a view. And I'm hopelessly into cars, all kinds, but classics especially. I keep a 1988 Porsche and do the wrenching myself, which is either a hobby or a slow-motion argument with a 38-year-old car, depending on the week. I speak Spanish, English and French fluently, and enough Cantonese to order Dim Sum and get back home in a Taxi.

The thread through all of it, if there is one: I like building things that work, in places I wasn't from.

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