Small Business Owner and Consultant in Los Angeles, California
Quite a bit can be accomplished over the course of 20 minutes. It’s something veteran music industry executive, entrepreneur, and philanthropist Alan Melina demonstrates on a daily basis.
“Even when we are heavily overscheduled, we can always find 20 minutes for something new and important,” he affirms. “If you spend that time figuring out how to leverage your resources and relationships to help others, you can genuinely make an impact.”
Throughout a storied career spanning more than four decades, Alan has perfected this art of balancing his business and philanthropic pursuits. As far as the music world goes, the UK-born and Los Angeles-based executive stands out as one of the industry’s foremost music publishers and a genuine “Song Man” to the core, consistently recognizing talent and pushing hits to the top in the process.
Alan leads New Heights Entertainment, which manages iconic Grammy Award-winning producer RedOne [Lady Gaga, Nicki Minaj, U2, Usher]. During his career arc from agent to publisher to manager, Alan's signings range from David Bowie and Sade to The Cult and Lady Gaga, while his Clients have yielded total sales in excess of 1 billion records to date. International hits from Miley Cyrus, Lady Gaga, Usher, Kanye West, Alicia Keys, Luther Vandross, Enrique Iglesias, Toni Braxton, Aretha Franklin, Tina Turner, Jennifer Lopez, Glee Cast, and Eminem, can be credited to writers whom Alan signed as well as television themes, commercials, and countless film, video game, and app licenses. His achievements include dozens of Grammy Awards, ASCAP, and BMI honors, serving as National President for the Association of Independent Music Publishers for four years and serving on the advisory board for UCLA’s Recording Arts and Sciences Program where he also taught courses.
“Content and the creative process excite me,” he says. “I love working with the people who create and produce songs. Great music is the soundtrack to people’s lives, and we take it very seriously. Now of course, the evolution and fragmentation of distribution services has given us the opportunity to develop content for other media”
Alan devotes a generous amount of time to multiple non-profits, including downtown Los Angeles’s Union Rescue Mission and its Hope Gardens Family Center. Alan also continues to serve on the Board of Directors for A Place Called Home and on the Sports and Entertainment Leadership Council for Children’s Hospital Los Angeles.