Small Business Owner and Consultant in Los Angeles, California
Quite a bit can be accomplished over the course of 20 minutes. It’s something veteran music industry executive, entrepreneur, and philanthropist Alan Melina demonstrates on a daily basis.
“Even when we are heavily overscheduled, we can always find 20 minutes for something new and important,” he affirms. “If you spend that time figuring out how to leverage your resources and relationships to help others, you can genuinely make an impact.”
Throughout a storied career spanning more than four decades, Alan has perfected this art of balancing his business and philanthropic pursuits. As far as the music world goes, the UK-born and Los Angeles-based executive stands out as one of the industry’s foremost music publishers and a genuine “Song Man” to the core, consistently recognizing talent and pushing hits to the top in the process. As far as the film and television music world goes, Alan (formerly VP Paramount Pictures) has worked on some of the most iconic music soundtracks of the past 30+ years integrating his clients into Beverly Hills Cop, Top Gun, Summer School, Witness, Coming To America, Rock Of Ages and all 6 seasons of Glee from Pilot to Finale.
Alan leads New Heights Entertainment, which manages an eclectic roster of Artist and Producers. During his career arc from Concert and Tour Promoter to Agent to Publisher to Manager, Alan's signings include David Bowie, Sade, The Cult, Lady Gaga, RedOne and Adam Anders; while his Clients have yielded total sales in excess of 2 billion records to date. International hits from Lady Gaga, Usher, Kanye West, Eminem, Nicki Minaj, Alicia Keys, Luther Vandross, Enrique Iglesias, Toni Braxton, Tina Turner, Jennifer Lopez, Glee Cast and Fetty Wap can be credited to writers Alan signed as well as countless television themes, commercials, trailers, film soundtracks, video games and app licenses. His achievements include dozens of Client Grammy Awards, ASCAP, and BMI honors, serving as National President for the Association of Independent Music Publishers for four years and serving on the advisory board for UCLA’s Recording Arts and Sciences Program where he also taught courses.
“Content and the creative process excite me,” he says. “I love working with the people who create and produce songs. Great music is the soundtrack to people’s lives, and we take it very seriously. Now of course, the evolution and fragmentation of distribution services has given us the opportunity to develop content for other media ... exciting times!