Amanda Lapinski

Amanda Lapinski is a social media specialist, with a big focus on the entertainment industry.

Amanda is a recent graduate from Monmouth University with a degree in Communications with a focus in Public Relations and Journalism, as well as a minor in Interactive Media minor.She also earned her MBA Graduate Certificate in Social Media Marketing from Rutgers University this past summer.

For three years, she has been in charge of the Official Street Team for Kenneth Schmidt, using twitter, facebook, instagram and tumblr to promote the music, projects and products for not just Kenneth Schmidt, but also his two brothers, Kevin and Kendall, as well as their mom and dad. Over the past three years, she has also been put in charge of multiple twitter and facebook pages to promote Kendall Schmidt, of Big Time Rush and Heffron Drive. In January of 2014, Amanda became the content manager of Heffron Drive on Facebook, and has helped the page gain over 100,000 likes in 8 months.