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Alastair Bruce

Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become more profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives.

We are unique because for fifty-three years we have carefully studied human behavior and how communication affects it. We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. This understanding provides us with a unique consumer lens through which we approach each engagement.

We use this perspective to help our clients develop and market products and services that successfully transform or adapt to consumer attitudes, thereby changing behavior in ways that lead to optimized financial performance.