Alba Sort
Edimburg, Regne Unit
I'm an integrated marketer, trainer and facilitator with 17 years' experience in product marketing, strategy, digital marketing, marketing metrics, branding, content marketing, inbound marketing and internal and external communications, both in the UK and abroad.
As Marketing Director at PlayBenefit, I focus on enhancing the visibility and reputation of the brand as a leader in engagement design and gamification. I am also part of the team driving BENERGY, a mHealth app that leverages mobile technology to support the prevention of chronic illnesses, currently in its Beta version.
Because I love sharing everything I know about marketing, I also lead training seminars, speak at events and work with a handful of tech companies keen to superpower their growth and international expansion. I speak seven languages and they've come in handy when managing international marketing campaigns!
In my blog I talk mostly about digital and traditional marketing, international marketing and marketing in the B2B space.