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Albert Bandura

California, United States

I am an award winning psychologist who has contributed greatly to social science.
I was born in Mundare, Alberta, December 4th 1925. Mundare only had one school so much of my learning was mostly self-directed. Later on I went to the University of British Columbia and graduated in 1949 with the Bolocan award in psychology. Then I went complete my graduate work at the University of Iowa as it was central to psychological study. In 1953 I was accepted as a member of the faculty at Stanford University.
I believe a person’s personality is the interaction between their environment and their psychological process. Humans are able to control their behaviour through self-regulation. Here is the process of self-regulation.
1) Self-observation- Humans look at themselves and their behavior and keep track of their actions.
2) Judgment- Humans compare these observations with standards. These standards can be rules set by society, or standards that the individual sets for him or herself.
3) Self response- If, after judging himself or herself, the person does well in comparison with the set standards, he or she will give him or her- self a rewarding self-response. If the person does poorly he or she then administers a punishing self-response to him or herself.
Self-regulation has been incorporated into self-control therapy which has been very successful in dealing with problems such as smoking.
Over the years I have conducted many studies on observational learning. Here is my modeling process. I came up with this by combining behavioural and cognitive philosophies.
1) Attention- In order for an individual to learn anything, he or she must pay attention to the features of the modeled behavior. Many factors contribute to the amount of attention one pays to the modeled activities, such as the characteristics of both the observer and the person being observed and competing stimuli.
2) Retention- If an individual is to be influenced by observing behaviors he or she needs to remember the activities that were modeled at one time or another. Imagery and language aid in this process of retaining information. Humans store the behaviors they observe in the form of mental images or verbal descriptions, and are then able to recall the image or description later to reproduce the activity with their own behavior.
3) Reproduction- Reproduction involves converting symbolic representations into appropriate acti

  • Work
    • Stanford University