Alberto Terol Conthe

Digital Transformation in Madrid, Spain

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Accelerating the Digital Transformation of Iberia (IAG Group) to be the first digital connected airline in the world. Driving internal change by boosting innovation in Processes / Digital Operations, Technology and Culture.

Airline | Travel | Connected aircraft | Cockpit | Ground operations | Air operations | Airplane turnaround | MRO | OCC | HUB control | UX | CX | IoT | AI | VR | AR | Analytics | Mobility | Workplaces | Devices | Agile | Start-Up | Open Innovation | New Businesses | Innovation | Partnerships | Venture projects

⇨ I have crafted my career through several transformational roles from Strategic Planning to Business Development, B2B Marketing Operations and Digital Transformation.

✔ Led the strategic planning process in 3M Iberia, partnering with leadership team (Managing Director, C-Suite, Sales & Marketing Managers) to set strategic direction and execute operational plans
✔ Managed a B2B industrial portfolio in West Europe, transforming customer insights into relevant solutions with R&D and Manufacturing teams based in the UK and the US
✔ Managed, coached and developed Marketing teams in the UK, Spain and Portugal

"Always be learning", "Lifelong education" :

★ Digital Transformation Executive Program (ISDI)
★ Executive MBA (IE Business School)
★ Consulting background (Accenture)
★ Management Engineer (UPM ETSIIM)
★ Inbound Marketing & Content Marketing certified (HubSpot)

Intrapreneur | Polymath | Knowmad | Active networker | Breaking down silos | Personal motto: "Specialization is for insects". (Robert Heinlein)

Don’t hesitate to contact me should you want to network or discuss any Digital Transformation, Marketing or Business Development topic:

☎ +34 618045735 | ✉️ [email protected] (work) | ✉️ [email protected] (personal) | | @albertoterol |

You can find all my LinkedIn posts here:

  • Work
    • Iberia Airlines (IAG Group)
  • Education
    • IE Business School