Radio Presenter in the United Kingdom
A creative broadcaster with more than 15 years' experience in commercial radio as a presenter and producer.
I do dedicate a lot of my time contemplating, studying and questioning the formula to make successful radio. Although whenever I've achieved increases in audience figures, it's been through having fun and talking to an audience like I was discussing something with a friend. So maybe it's that: engaging someone and making them smile and/or think. Or maybe it's all a shot in the dark and seeing what lands where.