Alec has been helping businesses succeed online since 2000. Alec is an SEM expert with a background in advertising, as a former Head of Television for Grey Moscow and Senior Television Producer for Bates, Saatchi and Saatchi Russia. Alec publishes a photography and culture weblog at uncoy.com. His dance film Lapinthrope won prizes around the world.
Alec holds an Honours B.A. from Trinity College at the University of Toronto in Modern Languages and Literature.