Alejandra Ospina

Consultant in Washington, DC

Alejandra Ospina

Consultant in Washington, DC

Read my blog

Hello! I am Alejandra Ospina.

As my IG stands, I am: Made in Bogota, Traveler by Nature, Writer by Passion, Conscious Fashionista by Choice.

As a branding strategist, the first thing I learned is that how you look means something to others. "Image" has been important since, well… always. But is not about a “standard of beauty”. What I am saying is that you can use your everyday outfit to share who you are, to give a glimpse of what others will find once they get to know you more. Better said, Defining your style can help you to choose what you want others to think about you.

What if I tell you that you could also expose your values and causes throughout your wardrobe choices?. Instead of wearing something just because it is pretty, you can wear something that means more than that. You can wear a shirt made of organic cotton and crafted by artisans in a community that are being empowered to express their cultural richness through fashion. Is not just a pretty shirt, is so much more than that, is your values exposed, is your opportunity to represent those causes you care about.

I created "Allez Courage" with the intention of uniting my passion for fashion, and storytelling, as well as my careerindevelopment, to show you that it is possible to be a conscious fashionista.

I hope you enjoy exploring this space, just as much as I enjoyed creating it for you.