Cultural differences and similarities have always fascinated me. Understanding various approaches helps me build global brands. I am passionate about understanding what makes up human experience and how to package it in a way that is relevant to drive business results.

I like to direct marketing strategists and creative teams to create lasting customer impressions and solid brand experiences. Leading international teams with an emphasis on business relevancy, innovative strategies and unique creativity is my speciality. For me, optimizing product lives has always been about innovation, consistency and differentiation.

My professional career developing brands globally is quite varied as it covers all fields of communications- Marketing, Broadcast Production, Advertising and Consulting - several territories and numerous industries such as entertainment, retail, or FMCG, among others.

I am incurably curious and truly passionate about my work.