I am Alejandro Arraya Avila, professionally known as Ale Arraya, a Bolivian singer-songwriter specializing in Latin Pop. My music blends emotive ballads with contemporary tracks, crafted to connect with audiences worldwide.

Born in La Paz, Bolivia, I pursued competitive tennis, earning a Division I scholarship to the University of Miami, where I competed for two years. Music became my calling, leading me to study at the Frost School of Music, earning a minor, while completing a double major in finance and entrepreneurship at the Herbert Business School in 2025.

In 2023, I founded Arraya Sound, my independent record label, to share my vision. Working with skilled producers, I’m dedicated to creating authentic Latin Pop that resonates globally. Discover my latest releases, explore my music videos, and follow me on social media.