Born amongst a family of artists, Alejandro finds his passion in anything design related. As with most artists, he searched a number of art schools to discover that design and artistic talent cannot be taught.
After leaving the ArtCenter College of Pasadena in 2000 as a product designer, he started his career with a small advertising agency in Los Angeles. Here he received extensive training on photography and how to transfer design from pen and paper to digital reality. After mastering these skills, he moved to the world of print, working predominantly in the offset printing world.
His knowledge of both print and multimedia environments makes him a valuable asset. From project managing web development for eCommerce sites and administration business information systems to branding a corporate identity, class and details go into every effort.