Alessandra Serafini

Born and raised in Italy, Alessandra studied Pharmacy at Universita' degli Studi in Trieste and Milano. She was always interested in design and exposed to the latest trend in fashion but she never practiced it, being busy in managing the family farming business.

In 2009 Alessandra moved to Saudi Arabia where she was introduced to a unique culture that embraces strong traditions and continued designing her passion by designing her first Abaya.

In 2011 Alessandra launched her brand and showcased her first collection as a part of local designers' exhibition. She's currently completing a three years Fashion Design course and working on an "italian" approach to the Abaya, which thinks of it as a total look, and not a garment that hides the clothes underneath.