Alexandra King Bennett

Communications in Bruxelles, Belgique

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All communication, intentional or unintentional, has some effect. But only when it produces the desired result is it really 'effective communications'. It results in what the communicator wants. It serves the purpose for which it was planned or designed, which in advocacy communications is to create emotion and engagement for an issue, in people, that leads to the desired change.


With nearly 20 years’ experience in corporate, consumer, internal and advocacy communications as well as crisis/reputation management and campaigning, Alex is currently a senior communication adviser at the Executive Agency for SME's at the European Commission:

Previously, Alex worked as Communications Director at WWF’s European Policy Office in Brussels for six years, covering environmental issues ranging from fisheries and renewable energy to water, sustainable food and nature protection.

She also has extensive European and International communication experience, having previously held positions at consultancies such as Weber Shandwick and Fleishman-Hillard in London, Brussels and Cape-Town. She has also worked in-house for Sony Europe handling European public relations and events for their IT division.

Alex has a Bachelor of Science with Honours (BSc H.) in Psychology from the University of Warwick, UK and a diploma in psychotherapy from the AFPC in Brussels (Association francophone de psychothérapie centrée sur la personne); and speaks English, French and Italian.

  • Work
    • WWF European Policy Office