Alex Lara

Freelance in Brooklyn, New York

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It's my goal in life to make a difference in people's lives. And sometimes, all it takes is a smile, some jokes and a game.

My mom loves telling stories about her kids (like all mothers do). Of course most are embarrassing, like the time I picked up a dead bug and ate it or the time I climbed on to bed to touch the iron (some of my finest moments!). But there is one story that really resonates with who I am.

I was about 2 years old and we were still living in El Salvador.

For whatever reason, my parents were mad and weren't speaking to each other. My 2 year old self was able to sense that. My mom recalls, “You somehow knew that we were mad and you somehow got both us to play with you at the same time. You would call for your dad, he would come in and I would leave. You called for me and your dad would get up to leave. It went on for a few times until finally it turned it into a game and we couldn't helped but laugh. You got us to get over what we were arguing about.”

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”- Ralph Nicholas

This is the philosophy I live my life by!

Currently with a group of friends, I am co-developing a literacy program that will teach people to read and write in Spanish in NYC. We expect to have the pilot program up and running in January 2014.

I'm also developing an underwear company with the goal to make better fitting underwear (here in the USA) through different cuts for different body types. I'm also adding a social component to my business model. I'm excited about this project and I hope to launch it next year right in time for the holidays.

Thanks for reading and if you want to find out more about the projects I'm working on or you're in NYC looking for pick-up soccer or basketball game, hit me up!

  • Education
    • Hunter College - Sociology & Anthropology